Skill Index

I am skilled in...

Swift Development iOS
Adobe Creative Cloud
Actionscript Mobile
Application Architecture

Industry Density

Top 5 Industry Experience, Expressed in Percentages

Public Relations and Communications


Business Services - Other




Career History


Senior Software Developer @ (HIDDEN)

September 01, 2012 - November 01, 2017


  • Speakaboos is a childrens media company specializing in early childhood reading skills using a subscription based interactive storybook model. I was a Senior Software Engineer, responsible for building their IOS and Android platforms. I did the initial application architecture, and then built the testing and reporting features. The product was built with Adobe AIR and Actionscript as the programming language. There were significant challenges integrating features such as AB Testing and Analytics into this platform, so I had to innovate - sometimes adapting 3rd party libraries into native extensions, or building similar functionality by hand.

    Here are some of the things we accomplished:

    implemented Agile and Scrum software development methodologies delivered comprehensive analytics with actionable data
    reported progress from our advertising initiatives
    wrote an A/B testing platform to try out new feature ideas
    increased revenue consistently from quarter to quarter
    retained subscribers while adding new ones
    successfully raised prices without hurting our bottom line
    integrated 3rd party Java and Objective-C libraries
    partnered with Kyowon, a Korean English language learning system tested new designs for onboarding to optimize initial user experience launched interactive prompts to highlight less obvious features
    added seasonal and holiday themes
    switched from free trial model to subscription with free trial period

    We worked with a variety of analytics packages. I was largely responsible for implementing and documenting how these were handled. Each package had its own unique strengths,.

    Google Analytics - general application usage Mixpanel - onboarding to subscription funnels
    Facebook - targeted marketing for Facebook campaigns
    AppsFlyer - measuring advertising campaign effectiveness for Facebook and Google ads 
    Couchbase - custom analytics, data validation between services

Skill Strengths (Breakdown in Percentages)

  • Swift Development iOS (30%)

  • Adobe Creative Cloud (20%)

  • Actionscript Mobile (20%)

  • react (10%)

  • Javascript (10%)

  • CSS (10%)


Senior Software Developer @ (HIDDEN)

January 01, 2009 - June 01, 2012


  • Funny Garbage rehired me in 2009 to be a Senior Software Developer. My work was primarily to build applications in Flash, but I expanded to include other things including: database design and programming in PHP and Cold Fusion, Drupal development, third party integrations with commercial software services, project planning, systems architecture, software specifications, etc.

    Clients: PBS Kids, Crayola, Comedy Central, The Electric Company, Ruckus Media, Nickelodeon, Smithsonian Institution, Harper Collins, Lifetime TV

    application architecture and software development
    maintained framework of reusable code
    typical development cycle 6-8 weeks
    worked directly with clients to assess project requirements managed all graphic design assets
    integrated with clients back end services, or developed our own

Skill Strengths (Breakdown in Percentages)

  • PHP (15%)

  • ColdFusion (15%)

  • CSS (15%)

  • HTML (15%)

  • Flash (15%)

  • Drupal (15%)

  • Javascript (10%)


Senior Flash Programmer @ (HIDDEN)

June 01, 2006 - December 01, 2008


  • At R/GA I worked on the NikeStore project for the duration of my job there. I started in the middle of the development of the first version of the store written in Flash, and was initially responsible for the user profile, from registration to the maintenance of billing and shipping information and order history. Later in the development, I wound up becoming involved with various other parts of the application. During the 2006 Christmas shopping season, the NikeStore was the biggest Flash based e- commerce website on the internet. The store was successful in terms of sales, press and user experience.

    The early part of 2007 was spent on refining the store, based on analysis of user behavior. We were gathering generous amounts of information about users paths through the store using Omniture reporting services. In the middle of 2007 there were some team member changes, and I became the lead programmer for the development of Swoosh, the employee discount version of the store. The remainder of 2007 was spent on adding features and enhancing the functionality of the store for Holiday 2007, where sales increased substantially over the previous year.

    2008 kicked off with discussions about NikeStore 2.0 which eventually launched on 10/10/2008. The whole store was rebuilt from the ground up in ActionScript 3 with a new modular framework. We enabled products to be displayed on any of Nikes brand websites (not just inside the store) and a universal cart and profile. The platform we built was global, and supported 6 languages in 14 countries at that time.

    responsible for application architecture
    managed team of developers, 3 permanent expanding to 12 during peak development phases 
    integrated with Nikes proprietary back end services
    built primary consumer store, and employee discount store
    provided analytics data for understanding user behavior
    international localization of all text

Skill Strengths (Breakdown in Percentages)

  • Application Architecture (25%)

  • HTML (20%)

  • Flash (15%)

  • ActionScript 3 (15%)

  • Javascript (15%)

  • CSS (10%)

Education History

Data Not Available

Awards & Certificates

Data Not Available