A*****

A*****

 

AUCTION EXPIRED

Director to VP, Brand Strategy and Marketing

Director to VP, Brand Strategy and Marketing

Marketing/Sales professional with corporate and start-up experience seeking roles at small to medium size companies in the San Francisco Bay Area. Three and a half years served on Brand Management track at The Clorox Company (typically an MBA-Level position). Rotated through three roles of increasing responsibility, from customer-facing (Walmart Field Role) to consumer (Litter, Pine-Sol). Oversaw budgets in excess of $20M, and learned how to onboard managers really well (9 Mgrs in 3 years). Oversaw outbound marketing strategic and tactical plans across Digital, Shopper, Broadcast (TV Advertising/Radio/Print) from concept to execution. Learned tenacity and how to negotiate small organizations at a packaged goods startup in San Francisco, leading business development. Secured distribution in GNC, Walgreens. Currently working part-time at an amazing online dating website, contributing to their content strategy. My skills comprise: managing teams, thinking big (while getting into the nitty-gritty details), and offering nimble ramp-up time to my prospective employers. Extreme hustler with big-picture ambitions. I also have several Director to VP level references available upon request.

 

  • Sales and Marketing Strategy

  • Copywriting

  • Brand Management

  • Growth Strategy

  • Content Management

  • Retail

  • Portfolio Management

  • Content Development

  • Go-to-market plans

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  • Job Posted: Friday, September 05, 2014

  • Expires On: Friday, April 03, 2015

  • Job Type: Permanent

  • Desired Salary: $80000/yr

  • Work Authorization: Citizen

Hi!

I'm Andrew Moudry, a San Francisco native, Wharton Undergrad alumnus, ex-Clorox Brand Manager, and third-startup professional living and working in SF. My career path has been anything but linear - however, I believe the breadth of experiences that I have had shows my commitment to working for a fast-paced team in a leadership role. 

Why? I have been blessed to surround myself with some of the best minds in brand strategy, product development (online and offline), and classical marketing turned "pseudo growth hacker" around. I call it hustle hacking - the sheer drive to learn whatever is necessary in a given role.
  • Clorox Accomplishments (please reference LinkedIn for endorsements)
    • Doubled eCommerce business ($600K to $1.2M) in one year
    • Launched most successful line extension in brand history, leveraging consumer insights and marketing gut
    • Awarded Best Insight Worldwide by Clorox CMO (w/my teammate)
    • Co-led complete overhaul of Pine-Sol brand equity and business strategy.
As you can see, these are very packaged-goods-boring for those of us who work in San Francisco. For a person young in their career, in an MBA-level position, I felt the categories and the speed to market were not matching my potential. Anyone can steal share - it is more rewarding to create a category. 

I therefore left - without a job. I am a smarter - and harder - worker because of that decision. I have run business development at a small packaged goods startup as a bridge role to get my feet wet, and currently consult CoffeeMeetsBagel, an online dating app (iOS, desktop) that is gaining significant traction in-market.

I am a content creator and also a strategist for CMB. I also have pending offers from a few consumer electronics companies, and am still surveying where my next home should be. Outside of work, I have immersed myself in new trends and industries. I have driven for Lyft (while exploring them as an employer corporately), coded my own website - which currently reaches 1,200 uniques/month with little paid promotion - and have tested new and interesting marketing techniques I never would have been able to master at Clorox. 

I understand the problems that Founders go through as the "ultimate GM" of the business, and I hope to identify specific ways that I can add value. Brand strategy, brand voice work, marketing channel development (online and offline), email/newsletter marketing, and A/B testing are areas of extreme interest to me - as are companies that have a strong sense of culture and purpose.

I wish you well as the staffing process unfolds, and sincerely hope to be considered for positions that match my skillset. 

Andrew Moudry













  • Dubai, DU, United Arab Emirates

  • Menlo Park, CA

  • Mountain View, CA

  • Palo Alto, CA

  • San Francisco, CA

Marketing Consultant (Part-Time) @ (HIDDEN)

5/1/2014 - Current

Role Description

Driving user acquisition for Coffee Meets Bagel (CMB). Current work includes extensive content marketing, communications strategy, and campaign management. About Coffee Meets Bagel (CMB): is a free dating service that helps members make meaningful connections. It’s designed for busy singles who want to find something real with little or no effort.

 

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