Jeff Bezos, CEO at Amazon said, “Your brand is what other people say about you when you’re not in the room.”
Have you ever thought that the post you shared, retweeted, or even double tapped has an effect on your personal brand? Or, have you considered sharing your skills and role responsibilities outside of your resume? Digital presence and how you share your brand are on a completely different level this year! Making an effort to identify and strengthen your personal brand is what puts you ahead of the game when competing for some of the most premier gigs in the country.
Since your skills and position in the market are our top priority, here are 4 tips for creating and maintaining your personal brand.
1 Education – Even outside of the classroom
According to John Hall in his featured Forbes article states, “A key factor in building a successful brand is being truly educated.” By reading this blog, you’ve already taken initiative in educating yourself!
Education comes in all shapes and sizes! While traditional schooling is always great to have in your arsenal, there are other ways to stand out at that next interview. Research the industry and field you are in to help you keep a pulse on the most current technologies, skills, and trends.
2 Go Digital
You know the world you live in is almost completely online. Take advantage of the resources at your fingertips! If you care about something in particular, especially related to your career, tell the world! Many Skillgigs-Talent users often share their GitHub or LinkedIn profiles within their 3D resume, optimizing their visibility and to establishing their personal brands more effectively.
Simple tasks such as leaving a comment on a cool new app that or sharing an update about a company’s latest news helps your potential colleagues and employers to understand your brand, career goals, and knowledge for the industry.
As stated in this article from Entrepreneur, “an HR rep comparing two candidates is more likely to select the one that has lots of high-quality content online.”
3 Harness the Power of a Personal Brand
So you know where to look for content and maybe even how to share it, but do you know how to really make it your own? HBR suggested an awesome narrative idea in their article, “How Women Can Develop And Promote Their Personal Brand, ” on how to really understand your story and – even better – how to put it into words! The simple exercise of writing out each job you’ve had over your career and drawing connections between each is a super fun and easy way to write a summary of what you really excel at and enjoy doing. Within just a few minutes of your time, you have mastered the intro to your very own personal brand.
4 All Good Things Take Time
Building your personal brand takes time. One or 2 random posts every week or so probably won’t shed too much light on your personal brand to you or anyone else.
Talent in the Skillgigs marketplace often find themselves signing up as just the first step in the process to landing the perfect job. The second, third, and fourth steps are what help them evolve their personal brand through a skill density analysis, 1 on 1 coaching from our talent advocates, career reflection and the many other resources available to the talent.
While the process is fairly quick, it does deserve enough time for you to feel confident and fully aware of your brand.