Why bother with recruiting technology?
New trends in these technologies have more of an impact than you might think.
In fact, an estimated 61% of recruiters expect to hire more people, so recruiting technology will play a major part in supplementing and supporting this effort. This increase is great news for any recruiter but finding ways to manage the hiring process can be overwhelming as trends continue to surface. New articles, blog posts, videos, and industry updates continue to flood us with new information on trending tech for recruitment. We can narrow everything you need to know into 7 major technologies you should be on the lookout for future recruiting tools.
1. Screening AI Technology
Artificial Intelligence and automation technology were big topics in 2018 and will only continue to grow in popularity this year. A major trend we are seeing pick up momentum this year is AI for screening applicants. Why? Volume of applicants.
Recruiters are now familiar with applicant tracking systems, and they utilize the ATS to filter through hundreds of applications, tossing over 60% of submitted applications. AI screening systems allow recruiters to have the speed they’re now accustomed to without sacrificing the quality of talent filtered. These automated systems take past hiring decisions made by the company to learn what the employer is looking for in a future candidate.
Using AI for screening purposes can significantly reduce the time spent and cost per hire, making it the highest technology on our list to look for in new recruiting tools.
2. Rediscovery Tools
Candidate rediscovery is predicted to be a major trend in new recruiting technologies, mostly because of the simplicity of the idea. It involves mining existing resumes that were previously stored and “rediscovered” using AI technology to learn the appropriate qualifications for a job role, rather than depending solely on keyword scanning.
Using candidate rediscovery could lead to higher response rates and will recycle old applicants into positions they’ll be a better fit for within the company. This technology will optimize the existing talent pool and find the talent you need for your open positions faster.
Regardless of industry, chatbots are making a name for themselves and recruitment is no different. Recently introduced to the market, recruitment chatbots have become (and continue to become) the biggest aid to candidate experience.
Used to streamline the communication process with prospective talent, chatbots can be especially useful for recruiters working with talent all over the country. Responding quickly to questions about the position or company, these chatbots can facilitate conversation with talent, moving toward a scheduled interview faster than a manual conversation between the recruiter and the candidate. No more late nights waiting to respond to that West Coast applicant you had your eye on!
4. Removing Bias from Recruiting Software
Bias continues to be a major topic in current recruitment conversations, and the technology being developed is answering the question most recruiters are troubled with: How do we prevent bias when using recruitment software?
That’s where de-biasing software makes its play. This new technology works from the start of the recruitment process, nipping bias in the bud. These recruiting tools use AI to eliminate unconscious bias from sourcing by ignoring demographic information, including gender, age, and ethnicity (if the information is provided).
Workplace diversity is at the forefront of conversations about recruiting technology, so software that removes bias will grow in both popularity and functionality throughout the next few years.
5. Re-targeting Technology
The latest trend for recruiting involves targeted job descriptions and advertising, and we’ll continue to see this trend in new re-targeting technology throughout the remainder of 2019.
What does this mean exactly? Each tool caters to a different strategy, but essentially this technology redirects traffic based on the potential candidate’s activity. Whether the talent has previously visited the website, viewed the posted (or similar) job listing, or even physically located within a reasonable commute, there is new technology being developed every day to fit these new and growing retargeting efforts.
6. Recruitment Marketing
As mentioned in one of our previous blogs, 13 New Recruiting Trends, candidate experience is expected to drive the most recruitment activity using marketing software.
Recruitment marketing is the summation of a multitude of marketing best practices to attract and retain top talent within the recruiting process. This includes web traffic analytics, targeted messaging (see #5), and automation to convert passive talent into engaged applicants by creating a message for your brand and value that attracts your desired talent.
Creating brand awareness using new recruitment marketing software will not only attract fresh talent into your application process, but it will also keep existing candidates engaged throughout their recruitment cycle.
7. Talent Marketplace Technology
The marketplace has been instrumental when sourcing for top talent. You can search, identify, interview, and hire all in one app. Skillgigs is a top talent marketplace where employers can self-serve their sourcing and have access to thousands of responsive top talent. Using our state of the art bidding to get started feature, employers see at least a 60% response rate, which is 30x our competitors at LinkedIn.
To gain access to the Skillgigs marketplace and thousands of responsive talent, schedule a demo here!