Offering cool employee perks is an effective way to differentiate your company’s culture, attract talent and reduce employee burnout/attrition. Perks can take nearly any form you can think of and, unless you go really over-board, the cost of providing perks is always made up for by a happier, more productive workforce.
When it comes to deciding the specific employee perks/benefits for your company, you should always think about the type of work environment you’re trying to create and about the desires/needs of your employees. Getting buy-in from employees, HR and management is essential, and, though you may get a flood of requests/demands opening up for suggestions will help to show you which perks will be most popular at your company.
Your budget will always decide which perks you can provide, but cool perks have massive appeal for job seekers and existing employees. For instance, maybe your company can’t afford to construct an on-site gym, but offering a monthly credit for gym memberships could be in the realm of possibility.For you ROI focused individuals out there, perks should be viewed as an investment in retention, engagement, employer branding and the wellbeing/productivity of employees.
Here are some of the coolest employee perks we’ve come across this year and the companies that offer them:
Everyone needs time off. Companies in Europe have been offering generous PTO plans for years, and industry leaders around the world are recognizing the benefits generous plans have for employee retention and effectiveness. A generous PTO plan will also be a huge draw for talent.
Paid 4-month sabbatical for 5+ year employees to pursue their creative talents- Epic Systems
Supporting Telecommute (video/voice communication technologies for home office)- Cisco
Investing in employee health perks is beneficial for both company and employee. Fit, healthy employees will take less sick days than unhealthy employees and will incur less costs on the company health plan. Supporting the health of your employees will also improve their work-life balance.
Organizes on-site sporting events: softball, basketball, volleyball, bike rides, etc. –Yahoo, Hallmark
Family perks are crucial for attracting talented employees who are raising a family or plans to raise a family. Supporting the child-rearing of employees will make those employees feel a large debt of gratitude toward their employer and more effectively manage their work while looking after their children.
8 weeks of paid paternal leave and 16 weeks of maternal leave- Zillow
4000$ in “Baby Cash” for employees with newborns – Facebook
3 months maternity PTO and 1 month transition back into work with part time hours and work re-entry planning sessions – Pinterest
Paid time off for child-care absences (parent teacher conferences, field trips, etc.) – Mattel
The most passionate professionals are always thinking about the next step in their career. Development/education perks support the most driven employees in their pursuit of greater skill, and empowering them to learn will ensure their loyalty.
Access to executive and life coaching services outside of the company – Asana
Free graduate level education for courses related to the employee’s work – Boeing
Taking the strain off of your employees’ morning commute will go miles toward winning them over. Additionally, empowering employees to do some traveling will help to win-over employees who like to see the world in their off-time.
2000$ annual stipend to travel and stay at any AIR BNB location in the world – AIRBNB
Giving employees 2000$ to do 1 week of work from anywhere in the world, as long as they work normal work hours – Quinn Emanuel
Charity benefits are perfect for companies that are involved with charitable giving or charitable organizations. Offering time off to volunteer and other charity benefits will attract hard working, compassionate people to your company and open up all of your employees to the joy of giving back to your community.
6 days of paid volunteer days per-year and 1000 per-year to the charity of their choice- Salesforce
Donates 250 for each 10 hours an employee works of a charity- Adobe
Cultural benefits are the kind that really make a difference in the day-to-day work experience of your employees. Whether it’s a pack of support dogs, facilitating weekly basketball games or video games in the break room, cultural perks help to make your company a unique, fun place to work.
Ronny Cheng is one of the Co-Founder’s of Digital Astronauts and has helped drive lead generation in the software industry for organizations of all sizes — from start-ups to Fortune 500’s. He helped build one of the first online software review websites, specializing in CRM, ERP, and HR software. He’s a nationally published author with extensive experience working with the HR/Recruiting industries largest brands. In his spare time, you can catch him on Instagram doing his best food blogger impersonation.
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Recruiting for your next hire? Laurie Ruettimann knows thinking like a salesperson is the key to finding, hiring, and keeping the best talent. She's over on our blog talking employment branding, communicating rewards and building relationships. http://buff.ly/2p5Fr6C